FIRENZE ACADEMY
HAIR TYPE
Hair with straightening procedures or keratin treatments
Hair Care professionals recommend using shampoos and conditioners rich in nutrients and free of salt after a straightening procedure or an intensive keratin treatment. Salt acts as a counterproductive agent, which promotes the persistent curling of hair and the recurrence of frizz. Keratin products, contain highly efficient conditioning agents and hydrolyzed keratin, which achieve a shiny, vital and FRIZZ FREE hair.
| 1. | SHAMPOO | 300 ml (10.1 Fl. Oz) 1000 ml (33.8 Fl. Oz) |
| 2. | ULTIMATE CARE SHAMPOO | 300 ml (10.1 Fl. Oz) |
| 3. | CONDITIONER | 300 ml (10.1 Fl. Oz) 1000 ml (33.8 Fl. Oz) |
| 4. | ANTIFRIZZ SERUM | 300 ml (10.1 Fl. Oz) |
| 5. | TREATMENT | 400 ml (13.5 Fl. Oz) 1000 ml (33.8 Fl. Oz) |
| 6. | AMPOULE | 13 ml (0.44 Fl. Oz) |
| 1. |
• Its salt free formula allows hair straightening procedures to last longer.
• Hydrates hair and provides nutrients lost due to the chemicals used to straighten it, keeping it healthy and silky.
• Replenishes the keratin lost during hair – straightening procedures.
| 2. |
• Salt and sulfate-free formula that allows hair-straightening procedures to last longer.
• Use it particularly on hair that is prone to become greasy and on delicate scalps.
• Hydrates hair and provides nutrients lost due to the chemicals used to straighten it, keeping it healthy and silky.
• Replenishes the keratin lost during hair-straightening procedures.
| 3. |
• It works as a rinse out conditioner or as a styling cream to prevent frizz.
• It replenishes and preserves for a longer time the hair strand’s keratin, contributing to strengthen hair.
• Deeply softens the strand, protecting it from the damage chemicals may cause.
| 4. |
• Styling cream, especially formulated for thin hair.
• It contains hydrolyzed keratin, to strengthen hair and make it resistant to breakage.
• Eliminates frizz and leaves hair feeling soft.
• It contains a hydrolyzed vegetable protein complex, that restores damaged hair, leaving it stronger and healthier.
| 5. |
• Deep restoring treatment for hair that has been chemically straightened.
• It contains a hydrolyzed vegetable protein complex, that restores damaged hair, leaving it stronger and healthier.
• It protects hair strands from environmental aggressions by creating a protective film.
• Can be used with or without a hat.
| 6. |
• Replenishes lost hair keratin, enhancing hair’s sheen and softness.
• Strengthens the hair strand, giving a healthier appearance.
• Hydrates and conditions, leaving hair softer.
• Use it ideally before ironing or blow-drying hair.
WARNING: Follow directions for use. Discontinue its use if negative reactions are observed. Keep out of reach of children. Avoid contact with eyes. In case of accidental contact, rinse with abundant water. Consult a physician. For external use only.
MEET OUR KERATIN LINE
All our product lines have been fully formulated and developed by a team of expert professionals and stylists looking for chemists to tailor products to each market and fashion consultants to reinvent hair care and take it to the next level.
