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HAIR STYLE
PROFESSIONAL

KERATIN

FOR DRY, DAMAGED HAIR WITH FRIZZ

Experts recommend that after a straightening or intensive keratin treatment, nourishing, salt-free shampoos and conditioners be used. Salt can reverse the effects of the treatment, cause frizz, and bring back the hair’s natural curl. The Firenze Keratin Line is formulated with antioxidant agents, a hydrolyzed vegetable protein complex, and keratin extract that restore the hair fiber for shinier, healthier hair that is completely frizz-free.

  • Salt-free formula that allows straightening results to last longer.
  • Moisturizes the hair and adds nutrients lost during the straightening process to achieve healthy, silky hair.
  • Replenishes keratin lost during the straightening process.
  • Available in 300 mL (10.1 fl oz) and 1,000 mL (33.8 fl oz).
  • Salt- and sulfate-free.
  • Recommended for greasy hair and sensitive scalps.
  • Available in 300 mL (10.1 fl oz).
  • Works as a conditioner or styling cream to prevent frizz.
  • Adds and maintains keratin in the hair strand for a longer time to strengthen it.
  • Deeply softens the strand, protecting it from chemical damage.
  • Available in 300 mL (10.1 fl oz) and 1,000 mL (33.8 fl oz).
  • Light styling cream for fine hair.
  • Formulated with keratin to strengthen hair and improve resistance to breakage.
  • Eliminates frizz and leaves hair feeling soft.
  • Available in 300 mL (10.1 fl oz).
  • Deep restoring treatment for hair that has undergone a chemical straightening process.
  • Contains a hydrolyzed vegetable protein complex that protects hair fibers from external damage by creating a protective film, leaving hair silky and luminous.
  • Can be used with or without a cap.
  • Available in 400 mL (13.5 fl oz) and 1,000 mL (33.8 fl oz).