OUR
DNA
HAIR CARE PROFESSIONALS, PASSIONATE AND DEDICATED TO DELIVERING THE FINEST PRODUCTS TO TRANSFORM YOUR HAIR AND TAKE IT TO THE NEXT LEVEL.
+29
COUNTRIES
WORLDWIDE
+10K
SALONS
+50
YEARS OF
EXPERIENCE
FIRENZE
XPERIENCE
FIRENZE PROFESSIONAL PLAYS A LEADING ROLE IN MAJOR FASHION INDUSTRY EVENTS. OUR PRODUCTS DELIVER SUPERIOR HAIR CARE, TRUSTED BY EXPERTS WHO TRANSFORM EVERY LOOK INTO A WORK OF ART.
ADVANCED
FORMULATIONS
MAP TECHNOLOGY
MAP
MAP
TECHNOLOGY
MAP Micro Adhesive Pilose) Technology works from within the hair fiber, releasing nanospheres throughout the day to deliver softness, shine, and long-lasting silkiness.
PLEX SYSTEM
PLEX
PLEX
SYSTEM
Our next-generation Plex System rebuilds the internal bonds of the hair fiber—known by professionals as covalent bonds—restoring strength and resilience from the core.
NATURAL INGREDIENTS
NATURAL
NATURAL
INGREDIENTS
Natural avocado, chamomile, cocoa, and aloe vera extracts, along with a wide selection of botanical ingredients, work in synergy to restore vitality, softness, and essential hydration to the hair.
SPECIALIZED INGREDIENTS
SPECIALIZED
SPECIALIZED
INGREDIENTS
The lipid-sterol extract of African plum (Prunus Africana), the star ingredient of our Anti-Hair Loss line,, reflects our commitment to specialized formulas designed to address every hair care need.