{"id":705,"date":"2025-11-20T12:59:55","date_gmt":"2025-11-20T18:59:55","guid":{"rendered":"https:\/\/firenzeprofessional.com\/en\/?page_id=705"},"modified":"2026-02-24T14:10:09","modified_gmt":"2026-02-24T20:10:09","slug":"keratin","status":"publish","type":"page","link":"https:\/\/firenzeprofessional.com\/en\/keratin\/","title":{"rendered":"KERATIN"},"content":{"rendered":"<style>.kb-row-layout-id705_c66fcf-4e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id705_c66fcf-4e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id705_c66fcf-4e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1640px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id705_c66fcf-4e > .kt-row-layout-overlay{opacity:0.10;}@media all and (max-width: 1024px){.kb-row-layout-id705_c66fcf-4e > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id705_c66fcf-4e > .kt-row-column-wrap{padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id705_c66fcf-4e alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column705_afb8e1-3a > .kt-inside-inner-col{padding-top:0px;}.kadence-column705_afb8e1-3a > .kt-inside-inner-col,.kadence-column705_afb8e1-3a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column705_afb8e1-3a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column705_afb8e1-3a > .kt-inside-inner-col{flex-direction:column;}.kadence-column705_afb8e1-3a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column705_afb8e1-3a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column705_afb8e1-3a{position:relative;}@media all and (max-width: 1024px){.kadence-column705_afb8e1-3a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column705_afb8e1-3a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column705_afb8e1-3a\"><div class=\"kt-inside-inner-col\"><div class=\"n2_clear\"><ss3-force-full-width data-overflow-x=\"body\" data-horizontal-selector=\"body\"><div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"7\" tabindex=\"0\" role=\"region\" aria-label=\"Slider\"><div id=\"n2-ss-7-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-7\" data-creator=\"Smart Slider 3\" data-responsive=\"fullwidth\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \">\n\n\n\n<div class=\"n2-ss-slider-wrapper-inside\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                    <div class=\"n2-ss-background-animation n2-ow\"><\/div>\n                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"0\" data-alt=\"\" data-title=\"\" style=\"--ss-o-pos-y:0%\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/firenzeprofessional.com\/en\/wp-content\/uploads\/2025\/11\/banner-professional-1.webp\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0.02)\" style=\"background-color: RGBA(255,255,255,0.02);\" class=\"n2-ss-slide-background-color\" data-overlay=\"1\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"2\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"0\" data-alt=\"\" data-title=\"\" style=\"--ss-o-pos-y:0%\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/firenzeprofessional.com\/en\/wp-content\/uploads\/2025\/11\/banner-hair-style-1.webp\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0.02)\" style=\"background-color: RGBA(255,255,255,0.02);\" class=\"n2-ss-slide-background-color\" data-overlay=\"1\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1650 800\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"19\" data-slide-public-id=\"1\" data-title=\"Slide\" class=\"n2-ss-slide n2-ow  n2-ss-slide-19\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Slide<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-C2uJmFLqobx3\" data-sstype=\"slide\" data-pm=\"default\"><div class=\"n2-ss-layer n2-ow n-uc-kpFRM9MO02Ka\" data-pm=\"default\" data-sstype=\"content\" data-hasbackground=\"0\"><div class=\"n2-ss-section-main-content n2-ss-layer-with-background n2-ss-layer-content n2-ow n-uc-kpFRM9MO02Ka-inner\"><div class=\"n2-ss-layer n2-ow n2-ss-layer--block n2-ss-has-self-align n-uc-PPLGFjD3q6PY\" data-pm=\"normal\" data-sstype=\"row\"><div class=\"n2-ss-layer-row n2-ss-layer-with-background n-uc-PPLGFjD3q6PY-inner\"><div class=\"n2-ss-layer-row-inner \"><div class=\"n2-ss-layer n2-ow n-uc-gMpLawntQJWL\" data-pm=\"default\" data-sstype=\"col\"><div class=\"n2-ss-layer-col n2-ss-layer-with-background n2-ss-layer-content n-uc-gMpLawntQJWL-inner\"><div class=\"n2-ss-layer n2-ow titulo-imagen n-uc-tns5OK5eIFfq n2-ss-layer--auto\" data-pm=\"normal\" data-sstype=\"layer\"><h1 id=\"n2-ss-7item1\" class=\"n2-font-9a8796dcd725632726a3c46d93dd7811-hover n2-style-f8293b450b12ef15d5c4ff97a617a3e3-heading   n2-ss-item-content n2-ss-text n2-ow\" style=\"display:inline-block;\">HAIR STYLE<br>PROFESSIONAL<\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"18\" data-slide-public-id=\"2\" aria-hidden=\"true\" data-title=\"Slide\" class=\"n2-ss-slide n2-ow  n2-ss-slide-18\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Slide<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-OpMVySShHl3W\" data-sstype=\"slide\" data-pm=\"default\"><div class=\"n2-ss-layer n2-ow n-uc-hIPLPv6ud8V8\" data-pm=\"default\" data-sstype=\"content\" data-hasbackground=\"0\"><div class=\"n2-ss-section-main-content n2-ss-layer-with-background n2-ss-layer-content n2-ow n-uc-hIPLPv6ud8V8-inner\"><div class=\"n2-ss-layer n2-ow n2-ss-layer--block n2-ss-has-self-align n-uc-WCrg6N4vmUlX\" data-pm=\"normal\" data-sstype=\"row\"><div class=\"n2-ss-layer-row n2-ss-layer-with-background n-uc-WCrg6N4vmUlX-inner\"><div class=\"n2-ss-layer-row-inner \"><div class=\"n2-ss-layer n2-ow n-uc-dda3GwH8XDDQ\" data-pm=\"default\" data-sstype=\"col\"><div class=\"n2-ss-layer-col n2-ss-layer-with-background n2-ss-layer-content n-uc-dda3GwH8XDDQ-inner\"><div class=\"n2-ss-layer n2-ow titulo-imagen n-uc-UD4ShZOW7tMd n2-ss-layer--auto\" data-pm=\"normal\" data-sstype=\"layer\"><h1 id=\"n2-ss-7item2\" class=\"n2-font-d46e319bfa85bfe39a9170b0973d1e9a-hover n2-style-f8293b450b12ef15d5c4ff97a617a3e3-heading   n2-ss-item-content n2-ss-text n2-ow\" style=\"display:inline-block;\">HAIR STYLE<br>PROFESSIONAL<\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right-bottom\"><div style=\"--widget-offset:40px;\" class=\"n2-ss-widget n2-ss-control-bullet n2-ow-all n2-ss-control-bullet-horizontal\"><div class=\" nextend-bullet-bar n2-bar-justify-content-center\" role=\"group\" aria-label=\"Selecciona el slide para mostrar.\"><div class=\"n2-bullet n2-style-37b83350d88fb82e7ea26e8ad7887167-dot \" style=\"visibility:hidden;\"><\/div><\/div><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div><\/ss3-force-full-width><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id705_ab7fa8-41 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id705_ab7fa8-41 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id705_ab7fa8-41 > .kt-row-column-wrap{column-gap:20px;row-gap:var(--global-kb-gap-none, 0rem );max-width:1200px;margin-left:auto;margin-right:auto;padding-top:40px;padding-right:40px;padding-bottom:40px;padding-left:40px;grid-template-columns:minmax(0, calc(40% - ((20px * 1 )\/2)))minmax(0, calc(60% - ((20px * 1 )\/2)));}.kb-row-layout-id705_ab7fa8-41 > .kt-row-layout-overlay{opacity:0.00;background:linear-gradient(270deg, var(--global-palette8) 35%, var(--global-palette9) 0%);}@media all and (max-width: 1024px){.kb-row-layout-id705_ab7fa8-41 > .kt-row-column-wrap{padding-top:0px;padding-right:30px;padding-bottom:40px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id705_ab7fa8-41 > .kt-row-column-wrap{padding-top:40px;padding-right:24px;padding-bottom:0px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id705_ab7fa8-41 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-row kt-mobile-layout-row kt-row-valign-middle kt-inner-column-height-full\">\n<style>.kadence-column705_fbe426-91 > .kt-inside-inner-col{display:flex;}.kadence-column705_fbe426-91 > .kt-inside-inner-col{border-right:3px solid var(--global-palette6, #718096);}.kadence-column705_fbe426-91 > .kt-inside-inner-col,.kadence-column705_fbe426-91 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column705_fbe426-91 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column705_fbe426-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column705_fbe426-91 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column705_fbe426-91 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column705_fbe426-91 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column705_fbe426-91{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column705_fbe426-91{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column705_fbe426-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column705_fbe426-91 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column705_fbe426-91{text-align:left;}.kadence-column705_fbe426-91{position:relative;}@media all and (max-width: 1024px){.kadence-column705_fbe426-91 > .kt-inside-inner-col{border-right:3px solid var(--global-palette6, #718096);flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column705_fbe426-91{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column705_fbe426-91{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column705_fbe426-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column705_fbe426-91 > .kt-inside-inner-col{border-right:0px solid var(--global-palette6, #718096);flex-direction:column;justify-content:center;align-items:flex-start;}.kt-row-column-wrap > .kadence-column705_fbe426-91{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column705_fbe426-91{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column705_fbe426-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column705_fbe426-91 kb-section-dir-vertical inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading705_9d514c-5b, .wp-block-kadence-advancedheading.kt-adv-heading705_9d514c-5b[data-kb-block=\"kb-adv-heading705_9d514c-5b\"]{padding-top:64px;padding-bottom:0px;margin-bottom:0px;text-align:left;font-size:5rem;font-style:normal;letter-spacing:10px;}.wp-block-kadence-advancedheading.kt-adv-heading705_9d514c-5b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading705_9d514c-5b[data-kb-block=\"kb-adv-heading705_9d514c-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading705_9d514c-5b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading705_9d514c-5b[data-kb-block=\"kb-adv-heading705_9d514c-5b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading705_9d514c-5b, .wp-block-kadence-advancedheading.kt-adv-heading705_9d514c-5b[data-kb-block=\"kb-adv-heading705_9d514c-5b\"]{padding-top:30px;font-size:4rem;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading705_9d514c-5b, .wp-block-kadence-advancedheading.kt-adv-heading705_9d514c-5b[data-kb-block=\"kb-adv-heading705_9d514c-5b\"]{padding-top:0px;font-size:2.5rem;}}<\/style>\n<h2 class=\"kt-adv-heading705_9d514c-5b wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading705_9d514c-5b\">KERATIN<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading705_c44d96-11, .wp-block-kadence-advancedheading.kt-adv-heading705_c44d96-11[data-kb-block=\"kb-adv-heading705_c44d96-11\"]{max-width:380px;padding-top:0px;padding-right:0px;padding-bottom:40px;margin-bottom:0px;text-align:left;font-size:24px;font-weight:400;font-style:normal;letter-spacing:0px;color:#9097a0;}.wp-block-kadence-advancedheading.kt-adv-heading705_c44d96-11 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading705_c44d96-11[data-kb-block=\"kb-adv-heading705_c44d96-11\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading705_c44d96-11 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading705_c44d96-11[data-kb-block=\"kb-adv-heading705_c44d96-11\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading705_c44d96-11, .wp-block-kadence-advancedheading.kt-adv-heading705_c44d96-11[data-kb-block=\"kb-adv-heading705_c44d96-11\"]{font-size:24px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading705_c44d96-11, .wp-block-kadence-advancedheading.kt-adv-heading705_c44d96-11[data-kb-block=\"kb-adv-heading705_c44d96-11\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:18px;}}<\/style>\n<h2 class=\"kt-adv-heading705_c44d96-11 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading705_c44d96-11\">FOR DRY, DAMAGED HAIR WITH FRIZZ<br><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column705_d9aa72-03 > .kt-inside-inner-col{display:flex;}.kadence-column705_d9aa72-03 > .kt-inside-inner-col{padding-top:20px;padding-bottom:0px;padding-left:30px;}.kadence-column705_d9aa72-03 > .kt-inside-inner-col,.kadence-column705_d9aa72-03 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column705_d9aa72-03 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column705_d9aa72-03 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column705_d9aa72-03 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column705_d9aa72-03 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column705_d9aa72-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column705_d9aa72-03{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column705_d9aa72-03{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column705_d9aa72-03 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column705_d9aa72-03 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column705_d9aa72-03{position:relative;}@media all and (max-width: 1024px){.kadence-column705_d9aa72-03 > .kt-inside-inner-col{padding-top:20px;padding-right:0px;padding-left:0px;flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column705_d9aa72-03{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column705_d9aa72-03{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column705_d9aa72-03 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column705_d9aa72-03, .kt-inside-inner-col > .kadence-column705_d9aa72-03:not(.specificity){margin-right:0px;margin-left:0px;}}@media all and (max-width: 767px){.kadence-column705_d9aa72-03 > .kt-inside-inner-col{padding-top:20px;flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kt-row-column-wrap > .kadence-column705_d9aa72-03{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column705_d9aa72-03{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column705_d9aa72-03 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column705_d9aa72-03, .kt-inside-inner-col > .kadence-column705_d9aa72-03:not(.specificity){margin-right:0px;margin-left:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column705_d9aa72-03 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p>Experts recommend that after a straightening or intensive keratin treatment, <strong>nourishing, salt-free shampoos and conditioners<\/strong> be used. Salt can reverse the effects of the treatment, cause frizz, and bring back the hair\u2019s natural curl. The Firenze Keratin Line is formulated with antioxidant agents, a hydrolyzed vegetable protein complex, and keratin extract that restore the hair fiber for shinier, healthier hair that is completely frizz-free.<\/p>\n\n\n<style>.wp-block-kadence-image.kb-image705_057bcb-3d:not(.kb-specificity-added):not(.kb-extra-specificity-added) > figure{margin-top:0px;margin-bottom:0px;}.kb-image705_057bcb-3d.kb-image-is-ratio-size, .kb-image705_057bcb-3d .kb-image-is-ratio-size{max-width:330px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image705_057bcb-3d.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image705_057bcb-3d .kb-image-is-ratio-size{align-self:unset;}.kb-image705_057bcb-3d figure{max-width:330px;}.kb-image705_057bcb-3d .image-is-svg, .kb-image705_057bcb-3d .image-is-svg img{width:100%;}.kb-image705_057bcb-3d:not(.kb-image-is-ratio-size) .kb-img, .kb-image705_057bcb-3d.kb-image-is-ratio-size{padding-top:0px;}.kb-image705_057bcb-3d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image705_057bcb-3d\"><figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"414\" height=\"110\" src=\"https:\/\/firenzeprofessional.com\/en\/wp-content\/uploads\/2025\/11\/sellos-free.webp\" alt=\"\" class=\"kb-img wp-image-883\" srcset=\"https:\/\/firenzeprofessional.com\/en\/wp-content\/uploads\/2025\/11\/sellos-free.webp 414w, https:\/\/firenzeprofessional.com\/en\/wp-content\/uploads\/2025\/11\/sellos-free-300x80.webp 300w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id705_60950c-5b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id705_60950c-5b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id705_60950c-5b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:1200px;margin-left:auto;margin-right:auto;padding-top:20px;padding-bottom:0px;padding-left:20px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id705_60950c-5b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id705_60950c-5b > .kt-row-column-wrap{padding-right:30px;padding-left:40px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id705_60950c-5b > .kt-row-column-wrap{padding-right:24px;padding-bottom:30px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id705_60950c-5b alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column705_1e808e-c0 > .kt-inside-inner-col,.kadence-column705_1e808e-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column705_1e808e-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column705_1e808e-c0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column705_1e808e-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column705_1e808e-c0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column705_1e808e-c0{position:relative;}@media all and (max-width: 1024px){.kadence-column705_1e808e-c0 > .kt-inside-inner-col{display:flex;flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column705_1e808e-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column705_1e808e-c0\"><div class=\"kt-inside-inner-col\"><style>.kb-image705_77d28a-28 .kb-image-has-overlay:after{opacity:0.3;}@media all and (max-width: 1024px){.wp-block-kadence-image.kb-image705_77d28a-28:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0%;margin-right:0%;}}@media all and (max-width: 1024px){.kb-image705_77d28a-28.kb-image-is-ratio-size, .kb-image705_77d28a-28 .kb-image-is-ratio-size{max-width:750px;width:100%;}}@media all and (max-width: 1024px){.kb-image705_77d28a-28{max-width:750px;}}@media all and (max-width: 767px){.wp-block-kadence-image.kb-image705_77d28a-28:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0%;margin-right:0%;}}<\/style>\n<figure class=\"wp-block-kadence-image kb-image705_77d28a-28 img-curl\"><img loading=\"lazy\" decoding=\"async\" width=\"1469\" height=\"829\" src=\"https:\/\/firenzeprofessional.com\/en\/wp-content\/uploads\/2025\/11\/productos-keratin.webp\" alt=\"\" class=\"kb-img wp-image-882\" srcset=\"https:\/\/firenzeprofessional.com\/en\/wp-content\/uploads\/2025\/11\/productos-keratin.webp 1469w, https:\/\/firenzeprofessional.com\/en\/wp-content\/uploads\/2025\/11\/productos-keratin-300x169.webp 300w, https:\/\/firenzeprofessional.com\/en\/wp-content\/uploads\/2025\/11\/productos-keratin-1024x578.webp 1024w, https:\/\/firenzeprofessional.com\/en\/wp-content\/uploads\/2025\/11\/productos-keratin-768x433.webp 768w\" sizes=\"auto, (max-width: 1469px) 100vw, 1469px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id705_aa18b5-52 > .kt-row-column-wrap{align-content:end;}:where(.kb-row-layout-id705_aa18b5-52 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:end;}.kb-row-layout-id705_aa18b5-52 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-sm, 1rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:50px;padding-right:40px;padding-bottom:80px;padding-left:40px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id705_aa18b5-52 > .kt-row-layout-overlay{opacity:0.99;}@media all and (max-width: 1024px){.kb-row-layout-id705_aa18b5-52 > .kt-row-column-wrap{padding-top:60px;padding-right:100px;padding-bottom:60px;padding-left:100px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id705_aa18b5-52 > .kt-row-column-wrap{padding-top:30px;padding-right:24px;padding-bottom:60px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id705_aa18b5-52 alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-bottom\">\n<style>.kadence-column705_df3086-32 > .kt-inside-inner-col{display:flex;}.kadence-column705_df3086-32 > .kt-inside-inner-col{border-top:1px solid #eeeeee;}.kadence-column705_df3086-32 > .kt-inside-inner-col,.kadence-column705_df3086-32 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column705_df3086-32 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);column-gap:var(--global-kb-gap-none, 0rem );}.kadence-column705_df3086-32 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column705_df3086-32 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column705_df3086-32 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column705_df3086-32 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column705_df3086-32 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column705_df3086-32{position:relative;}@media all and (max-width: 1024px){.kadence-column705_df3086-32 > .kt-inside-inner-col{border-top:1px solid #eeeeee;flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kadence-column705_df3086-32 > .kt-inside-inner-col{border-top:1px solid #eeeeee;flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column705_df3086-32 kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kt-accordion-id705_3aca4f-c7 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id705_3aca4f-c7 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id705_3aca4f-c7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #eeeeee;border-right-color:#eeeeee;border-right-style:solid;border-bottom:1px solid #eeeeee;border-left-color:#eeeeee;border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;line-height:1;color:var(--global-palette6, #718096);padding-top:9px;padding-right:16px;padding-bottom:16px;padding-left:16px;}.kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette6, #718096);}.kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette6, #718096);}.kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id705_3aca4f-c7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id705_3aca4f-c7 .kt-blocks-accordion-header:focus-visible{color:#444444;background:#ffffff;border-top-color:#878787;border-top-style:solid;border-right-color:#878787;border-right-style:solid;border-bottom-color:#878787;border-bottom-style:solid;border-left-color:#878787;border-left-style:solid;}.kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id705_3aca4f-c7 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id705_3aca4f-c7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#444444;background:#ffffff;border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id705_3aca4f-c7:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}@media all and (max-width: 1024px){.kt-accordion-id705_3aca4f-c7 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id705_3aca4f-c7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #eeeeee;border-right-color:#eeeeee;border-right-style:solid;border-bottom:1px solid #eeeeee;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id705_3aca4f-c7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id705_3aca4f-c7 .kt-blocks-accordion-header:focus-visible{border-top-color:#878787;border-top-style:solid;border-right-color:#878787;border-right-style:solid;border-bottom-color:#878787;border-bottom-style:solid;border-left-color:#878787;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id705_3aca4f-c7 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id705_3aca4f-c7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id705_3aca4f-c7 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id705_3aca4f-c7 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id705_3aca4f-c7 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;padding-right:0px;padding-left:0px;}.kt-accordion-id705_3aca4f-c7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #eeeeee;border-right-color:#eeeeee;border-right-style:solid;border-bottom:1px solid #eeeeee;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id705_3aca4f-c7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id705_3aca4f-c7 .kt-blocks-accordion-header:focus-visible{border-top-color:#878787;border-top-style:solid;border-right-color:#878787;border-right-style:solid;border-bottom-color:#878787;border-bottom-style:solid;border-left-color:#878787;border-left-style:solid;}.kt-accordion-id705_3aca4f-c7 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id705_3aca4f-c7 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone listas-movil\"><div class=\"kt-accordion-wrap kt-accordion-id705_3aca4f-c7 kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane705_566399-a8\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">SHAMPOO KERATIN<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Salt-free formula that allows straightening results to last longer.<\/li>\n\n\n\n<li>Moisturizes the hair and adds nutrients lost during the straightening process to achieve healthy, silky hair.<\/li>\n\n\n\n<li>Replenishes keratin lost during the straightening process.<\/li>\n\n\n\n<li>Available in 300 mL (10.1 fl oz) and 1,000 mL (33.8 fl oz).<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane705_da16f4-cd\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">SHAMPOO KERATIN ULTIMATE CARE<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<ul class=\"wp-block-list has-medium-font-size\">\n<li class=\"has-medium-font-size\">Salt- and sulfate-free.<\/li>\n\n\n\n<li>Recommended for greasy hair and sensitive scalps.<\/li>\n\n\n\n<li>Available in 300 mL (10.1 fl oz).<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane705_eae529-14\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">INTENSE CONDITIONING COMPLEX   <\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<ul class=\"wp-block-list has-medium-font-size\">\n<li class=\"has-medium-font-size\">Works as a conditioner or styling cream to prevent frizz.<\/li>\n\n\n\n<li>Adds and maintains keratin in the hair strand for a longer time to strengthen it.<\/li>\n\n\n\n<li>Deeply softens the strand, protecting it from chemical damage.<\/li>\n\n\n\n<li>Available in 300 mL (10.1 fl oz) and 1,000 mL (33.8 fl oz).<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane705_960a50-1c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">KERATIN ANTIFRIZZ SERUM<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Light styling cream for fine hair.<\/li>\n\n\n\n<li>Formulated with keratin to strengthen hair and improve resistance to breakage.<\/li>\n\n\n\n<li>Eliminates frizz and leaves hair feeling soft.<\/li>\n\n\n\n<li>Available in 300 mL (10.1 fl oz).<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane705_71b91c-39\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">MASK TREATMENT<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Deep restoring treatment for hair that has undergone a chemical straightening process.<\/li>\n\n\n\n<li>Contains a hydrolyzed vegetable protein complex that protects hair fibers from external damage by creating a protective film, leaving hair silky and luminous.<\/li>\n\n\n\n<li>Can be used with or without a cap.<\/li>\n\n\n\n<li>Available in 400 mL (13.5 fl oz) and 1,000 mL (33.8 fl oz).<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>KERATIN FOR DRY, DAMAGED HAIR WITH FRIZZ Experts recommend that after a straightening or intensive keratin treatment, nourishing, salt-free shampoos and conditioners be used. Salt can reverse the effects of the treatment, cause frizz, and bring back the hair\u2019s natural curl. The Firenze Keratin Line is formulated with antioxidant agents, a hydrolyzed vegetable protein complex,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-705","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/firenzeprofessional.com\/en\/wp-json\/wp\/v2\/pages\/705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firenzeprofessional.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/firenzeprofessional.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/firenzeprofessional.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/firenzeprofessional.com\/en\/wp-json\/wp\/v2\/comments?post=705"}],"version-history":[{"count":87,"href":"https:\/\/firenzeprofessional.com\/en\/wp-json\/wp\/v2\/pages\/705\/revisions"}],"predecessor-version":[{"id":1651,"href":"https:\/\/firenzeprofessional.com\/en\/wp-json\/wp\/v2\/pages\/705\/revisions\/1651"}],"wp:attachment":[{"href":"https:\/\/firenzeprofessional.com\/en\/wp-json\/wp\/v2\/media?parent=705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}